History of Maxim
Maxim magazine started its circulation barely two decades ago in 1995. An international monthly men’s magazine, MAXIM has its origins in the United Kingdom. Today considered the first and last word in men’s magazines, MAXIM is exalted in its ranks owing to the distinct, bare-all approach it takes while showcasing the biggest names in fashion, cinemas, music, sports and more. The MAXIM editions are available in Argentina, Canada, India, Indonesia, Israel, Belgium, Romania, Czech Republic, France, Germany, Bulgaria, Brazil, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia, Serbia, Philippines, Singapore, Spain, Thailand, Ukraine, and Portugal.
Felix Dennis was the brain behind the MAXIM in 1995; as he went on to introduce the publication to audiences in the US. By1997, the popularity of the magazine was soaring, as Dennis cleverly inserted appealing tags such as: sex, sports, beer, gadgets, clothes and fitness.
MAXIM magazine was then sold to Quadrangle Capital Partners LP in 2007 and is currently in the hands of a publishing giant called Alpha Media Group Inc., controlled by creditor Cerberus Capital Management LP.
The MAXIM Purpose
MAXIM has poised itself as the home of everything sexy, amusing, racy and fantabulous. It really is all you’ll ever need including super-sexy cover shoots of world-famous gorgeous models or celebrities together with their behind-the-scene videos. You’ll never turn down the hottest ladies on the planet!
MAXIM is the bridge between cutting edge and adventurous; racy and rollicking; smoldering and stupendous. It also lets you in on the other things you need to be aware of including news that matters, sports, TV, movies, music, video games, food, alcohol, crazy stunts, celebrities, gadgets, gear, sex, cars and so much more. You can always count on MAXIM for that teasing amount of danger and stupidity. From the finest drinks on the planet to the buzz in the entertainment industry MAXIM has it all mapped out.
Fun is serious business at MAXIM
They take their fun seriously at MAXIM, with the homepage bearing testimony to the craziness that makes the publication.
MAXIM boasts of an amazing archive of all of the best celebrity interviews with Hollywood A-listers, sporting superstars, legendary comedians, sexy starlets, and the strange yet wonderful people that give you advice on everything useful and surprisingly weird. A subscription to MAXIM gives you access to what most men want – humor, wit, sports, entertainment, gadgets, rides, and beautiful women.
Impact of MAXIM
The rising popularity of MAXIM saw several similarly themed titles springing up. Many men’s publications in the U.S. attempted to create their editorials to keep up with the growing trend.
MAXIM on digital
In 2005, MAXIM was launched across cellular carriers in twenty European and Asian countries. This was the start of the digital publishing era; MAXIM realized that, in UK, there was a future for the brand in the digital market. So, as the print magazine was losing its sheen, publishers launched the digitized version and gained a huge consumer base; extending this to every part of the world.
The shift in trend from print to digital is evident in the current market scenario. Many of the publishers are making the transition cautiously enabling them to benefit from increased revenue streams. A digital magazines offers storage of thousands of magazines in the cloud; instant access and easy reading on your mobile devices whenever and wherever you want.